- Homepage for the Wine Industry

Washington Vintners Look To Tap The Higher Pricing Tiers

November 11, 2019

Ste. Michelle is reloading with four new launches slated for 2020. Altered Dimension, sporting a "visual perception-bending package," will carry a suggested retail price of $15 for its Cabernet Sauvignon and $13 for its Sauvignon Blanc and rosé. Fruit & Flower Chardonnay will retail for $12 a 750-ml. and will also be available in cans. Liquid Light, a single-SKU Sauvignon Blanc, will sell for $13 a 750-ml. Finally, Ste. Michelle will extend Borne of Fire, initially a $25 Cabernet Sauvignon, to include a Chardonnay, priced at $17