Winebusiness.com - Homepage for the Wine Industry

Is this the Last SVB Industry Survey?

October 21, 2019

"We've made changes to the survey to keep it as pithy as possible, enhanced the information given to respondents to enhance value, and have worked on the timing and type of communication announcing the opening of the survey, but it seems we are working harder and harder to keep participation rates up" ... "It won't be competition, climate change, or even the economic hardships that will destroy us. It will be our industry's own complacency and apathy that will be our downfall"