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Why Wine Country isn't attracting Millennials

October 17, 2019

For one, there is the decor, all midcentury modern, with brightly colored womb chairs and hip wood paneling. Then there is the music, a smorgasbord of faded funk hits and Brazilian covers of David Bowie, cooing out of the (excellent) sound system. But here's the true shocker: On a recent Tuesday afternoon, the room was filled with people under the age of 40