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Australian wine strikes a new chord in America

October 14, 2019

Australian wine has been centre stage in the United States of America during a six-week campaign that has dazzled the American trade, consumers and media. The $8 million campaign - supported by the Australian Government's $50 million Export and Regional Wine Support Package - is the single largest investment Australian wine has made in the market, taking 100 Australian wine exhibitors to New York, Chicago, Miami, Dallas, Los Angeles and San Francisco for a series of consumer events, seminars and trade tastings.