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How a Mega Supermarket Drives Wine Sales

October 11, 2019

On the Fourth of July weekend this summer, White Claw became one of the five major events to impact retail wine sales in 35 years, according to the man in charge of alcohol beverages for the mega supermarket chain of Albertsons, Vons and Pavilions (AVP). "We've got to get out of the mindset of beer, wine and spirits being separate, and we've got to focus on occasions instead," says Phil Markert ... Also, - Some AVP stores have started organizing AVA sets on their shelves, where all wines from a specific American Viticultural Area are displayed together instead of being spread out among the various varietals or wine-type sections. Paso Robles has its own set in some stores, Oregon and others do too