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Personalized Information Makes The Wine Marketing Focus Group A Thing Of The Past

October 09, 2019

An age-old marketing need is to identify a consumer base, its preferences, and the strength of a product's message and presentation. In the past, the focus group was a most widely used method, which may or may not have been near perfect, but it sufficed. Today, the latest digital technology may threaten to kill off the focus group for good.