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Measuring Wine's Apathy Problem

October 04, 2019

Wine has an apathy problem in restaurants. Only 31 percent of diners order wine first when they sit down for a meal, while the rest choose beer or spirits to get things rolling. This preference is even more pronounced in the mere 17 percent dollar share of market that wine commands in off-premise accounts nationwide, according to Nielsen. A major California winery dug up several reasons for this apathy and some potential solutions through its own data gathering.