Winebusiness.com - Homepage for the Wine Industry

Really? How the Hell is White Claw Hard Seltzer Outselling Budweiser?

September 11, 2019

This is no joke. Millennials are drinking staggering amounts of hard seltzer instead of beer. In the most recent reported sales figures, White Claw and Truly outsold every craft beer brand put together. In July, White Claw claims it outsold Budweiser. Yes, Budweiser??