Chuck House, who has worked with winemakers such as Randall Grahm at Bonny Doon Vineyard and Marchese Lodovico Antinori, thrives on the winemakers' energy and enthusiasm for their craft. House, who develops color palettes for labels by visiting vineyards and other sites, says labels have to tell a story. "The storytelling aspect is critical. Each package has to have a compelling story. And it should be a true story if possible"