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How to stop losing half your new winery club members in first 15 months

July 15, 2019

The wine business has a number of platforms for managing direct-to-consumer sales and marketing efforts, but the industry needs to devote more attention to statistical modeling to predict which customers are likely to cut a club out of their spending. That's what Sonoma State University economist Sam Riewe and industry DTC data-cruncher Joel Miller of Customer Vineyard said at the institution's Wine Business Institute research summit on July 10.