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How a Focus on Hospitality Could Shape this Provence Wine Brand's Future

July 11, 2019

Last month, rosé wine label Ultimate Provence opened the doors to a 70-hectare wine estate and hotel, hoping to attract a keen crowd of affluent millennials with live DJs, electro brunches, and some wine tasting thrown in for good measure. Guests at the 36-room site will be able to take winery tours, which is housed within an estate dating back to the 12th century, as well as dine in a 45-seater restaurant with a menu curated by chef Didier Bocquet, all focusing on local produce and made to pair with the wine produced on-site.