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ASEV Meeting Highlights: Keynote on Consumer Research, Early Career Advice

June 21, 2019

While most ASEV conference sessions involve enology and viticulture, a keynote session during the 70th ASEV National Conference delved into how the industry can better promote and market wine. "One thing consumer scientists have discovered is that we really need to understand our consumers in context - in the situation where they're actually drinking the wine," Australian researcher Sue Bastian, keynote speaker at the conference in Napa, said. Consumers rely on their emotions to make purchase decisions ...