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Slowing Sales Force Wineries to Review Market Position

June 07, 2019

Know your markets: that's the advice to wineries from Jon Moramarco, editor of the Gomberg, Fredrikson Report and principal of market research firm bw166 LLC. "The reality is, everybody has to look at the markets they're competing in, the channels they're competing in, and understand how they're going to gain market share," he said in a webinar coinciding with release of Gomberg Fredrickson's latest quarterly review of the wine market. Since domestic shipments show little growth, and export options are limited by a fractious trade environment, wineries have to be selective about where they're going to sell products, and how they're being positioned against competitors.