Winebusiness.com - Homepage for the Wine Industry

Hold The Wine. Rosé's Latest Trend Turns Almost Any Beverage Into A Frosé.

May 31, 2019

Around three years ago the press started chronicling a blooming trend that grew out of the rosé wine craze and has since become so popular the name has entered the national lexicon: frosé, short for frozen rosé. Today, there's an additional spin-off making news: the non-alcoholic frosé mixer, which, when blended with ice, turns any drink into a fruity and sweet slushy sipper. With producers claiming this as the first mixer designed for wine, spirits and even beer, the frosé mixer could prove to be the latest bartending disrupter.