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Brady: The Finger Lakes needs to stop branding itself as a Riesling region

May 31, 2019

Speaking to db during a dinner in London put on to show off the diversity of the Finger Lakes, Brady, who is also the brand ambassador for the New York Wine & Grape Foundation, said it was time to tell a different story. "The Finger Lakes has to move away from being branded as a Riesling region as that's limiting. Producers have to get over the Riesling thing and show both consumers and the trade that the Finger Lakes is a diverse region that produces a wide range of wine styles.