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Budweiser owner Anheuser-Busch sets its sights beyond beer

May 31, 2019

Anheuser-Busch, brewer of Budweiser, has set its sights on new products from DIY cocktails to craft beer for women as new industry figures recorded the steepest drop in US beer volumes in seven years. Michel Doukeris, who runs the North America arm of the world's largest brewer AB InBev, outlined how he planned to win back drinkers as the latest data underlined how Americans are switching to spirits and wine.