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Bright Cellars launches its own wine label

May 30, 2019

The company announced Tuesday it has launched its own wine label, Folk & Fable, tailored to the tastes of its customers. Bright Cellars polls customers on which wines they like from the monthly wine subscription service in order to make personalized recommendations. The company has used that data to create its new wines, said Bright Cellars co-founder and chief executive officer Richard Yau.