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Auction Napa Valley draws younger audience with Katy Perry performance

May 30, 2019

Choosing Perry to engage millennials wasn't a deliberate move, according to Paula Kornell of Kornell Wine Company, the Saturday chairman for Auction Napa Valley. However, Kornell said it's an opportunity to draw attention to Auction Napa Valley at an interesting crossroads. The auction - now sold out - is in its 39th year, while the Napa Valley Vintners, the organization that puts on the auction, is celebrating its 75th year. (auctionnapavalley.org)