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Castel launches an estate Crémant

May 22, 2019

The Castel group is expanding its portfolio of Bordeaux Crémants, an appellation where it is already a major player, with Cru la Maqueline. Its Malesan trading brand currently generates sales of under 500,000 bottles annually in super/hypermarkets, at a recommended retail price of 6 to 7 euros a bottle. For its launch, Cru la Maqueline is a whole new ball park, with just 6,000 bottles marketed in restaurants and wine shops at a recommended retail price of €12-13. In the commercial launch phase at Vinexpo Bordeaux, the label reflects the Castel group's approach to the category.