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Is Pernod Ricard about to sell Jacob's Creek and other wine brands?

May 08, 2019

Strong rumours are circulating in the Australian wine industry that French company Pernod Ricard is about to sell its wine brands including Jacob's Creek. WBM Australia can't confirm the rumours, but one wine business analyst said this morning that it is "game on". ... Bloomberg said in March: "Pernod Ricard is considering a sale of its wine division, which includes Australia's Jacob's Creek and Spain's Campo Viejo labels, according to people familiar with the matter."