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Don't call them "Generation Z"

April 15, 2019

Generation Z is a misnomer that doesn't take into consideration the generational research and work of demographers in weighing factors that go into generational boundaries and definitions. ... Pew Research said last March they had set their cutoff birth year for Millennials as 1996. Anyone born from 1997 through 2012, in the view of Pew Research, belongs to a generation they refer to as "Post-Millennials." Pew believes it is too early to name this youngest generation, and they caution that their Post-Millennial ending birth year is still subject to revision. In American Generations, though, the group they call the "iGeneration" is defined by the birth years 1995 through 2009 ...