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2018 Global Wine Sales Volume Fell While E-Commerce And Cash Value Grew

March 06, 2019

According to the Rabobank report, in the final quarter of 2018 online wine sales across Western Europe accounted for 4% of sales overall (the United Kingdom represented 10% of the total online volume). The 4% growth e-commerce is impressive on its own, but the report also says that between 2010-2017 Western European wine consumption fell by 5% yet e-commerce increased by 66%.