"I said to Jim Bernau that there are others using appellation names in their brand names, to which he got very aggressive and told me it would now be in the lawyers' hands. We responded by filing to revoke his trademark, as the Willamette Valley name cannot be trademarked due to it being an appellation. ... These people who think Oregon will be the next Burgundy have their head in the sand. ... It pains me to think that Jim Bernau and his antics are motivated not only politically to push their Willamette agenda while ostracizing Southern Oregon, but also to take such a stab because his wines don't compete with ours ... "