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This clever bottle visualizes the terroir of the wine within

August 09, 2018

At the vineyard, in Hamburg, Germany, sensors collect data on wind, rain, and temperature. That's turned into a real-time data visualization developed by branding firm Landor and creative director Patrik Huebner. It lives online, as a fairly standard, pointillist information cloud. Each bottle also has a paper wrapping that depicts the visualization-the season of weather that led to the wine's harvest. The bottle literally advertises the conditions in which the vines and grapes were grown