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Walmart Takes A Swig Of The $62 Billion Wine Industry With Its Own Bottling

June 06, 2018

The collection, which is sourced from California, France and Italy and will retail for about $11 a bottle, is the latest expression of Walmart's multipronged push to generate higher margins, in part via private brands that yield fatter profits, from "premium food" like handcrafted caramels and fair-trade certified coffee from is Member's Mark Sam's Club brand to new apparel lines like Terra & Ski and George.