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Ciatti's California Report May 2018

May 17, 2018

Moving forward, the market may not be able to bear the expensive cost base built into the wines. As mentioned in last month's report, sellers need to ensure their price expectations are where the market is now, not where it was when they purchased the grapes: think twice about rejecting bona fide offers that in the current market seem fair. That said, because of significant nventory and slow retail sales, suppliers may not necessarily drive interest in heir wines simply by reducing prices