Winebusiness.com - Homepage for the Wine Industry

New Reasons Why Wine Marketers Should Pay Attention to Generation X

March 23, 2018

Gen Xers are drinking more wine as they age, are willing to spend more on a bottle of wine, and make more winery visits than Millennials. Research has shown that they have a preference for red wine and are more likely to purchase wine from Napa Valley than Europe. The 2017 Silicon Valley Bank report predicts that Generation X will surpass the Baby Boomers in wine purchasing, both in volume and dollars spent, by 2021...