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Data Consortium Demonstrates Power of Big Data for Unlocking DTC Potential, Boosting Sales

March 06, 2018

Customer Vineyard's tagline: "Know and Grow Your Customers" ... "I'm holding a USB stick in my hand that contains the future," Chateau Montelena vice president of sales and marketing Brian Baker said. "The data on this USB and what it means in terms of understanding a deeper, granular level of our customers, their associations, and of the variables that go into our lives in one place, is something I've dreamed of since I came into the wine industry fourteen years ago as Jess Jackson's first VP of CRM. It's Unbelievable." ...