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Treasury Wine Estates Deploys Hybrid Direct Sales and Distribution for Large Accounts in California, Washington, Florida

January 31, 2018

In states that allow producers to distribute directly, TWE is implementing direct sales and distribution to manage customer engagement, planning, merchandising, supply chain, invoicing and back office activities for its largest key retail partners (national and regional). To service the remainder of the market, including the on premise channel, and independent and small chain retailers, TWE appointed Classic Wines of California and Vehrs Distributing, in California and Washington, respectively ...