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Cash-strapped younger consumers are looking for premium value

January 12, 2018

In his keynote address at the 27th annual Dollars and $ense Seminar and Trade Show in Santa Rosa. Rob McMillan warned that 10,000 boomers a day are hitting retirement and that they're being replaced by financially strapped people. "The tradeoff isn't good," he said. In the end, there is an "indulgence gap. ... luxury sales have been off in the United States for a while."