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Introducing 2017's Top Wine Industry Leaders: Moving Data Forward

November 29, 2017

As wineries become more aggressive in the off-premise market, many are turning to data to better understand all aspects of the retail shelf. In 2017, the industry took a leap forward in terms of the data available to wineries and one company, Vermont Information Processing (VIP) came through and launched daily pricing data: an essential tool for those wineries running a number of promotions or wary that retailers were not selling a brand at the right price point.