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Mexican wine culture maturing but road ahead is long

September 14, 2017

Economic Development Secretary José Antonio Gutiérrez Jardón acknowledged that "wine culture in Mexico is undergoing a maturing process" and that the domestic market "has grown at double-digit rates in the last six years." But the road ahead is still long, he added, as domestic consumption of wine is a mere one liter per capita annually, whereas in some South American countries the figure is closer to six.