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How Package Design Attracts Today's Wine Consumer

September 14, 2017

Understanding package design trends is critical, and that means assessing design performance on a variety of dimensions. First, does a design grab consumers' attention quickly? In a recent label analysis of 20 wine brands that utilized eye-tracking technology, 57% more consumers saw the most visible bottle than the least-visible bottle within the first few seconds of looking. Since consumers can't consider purchasing a wine that they don't see or notice, strong standout is a key requirement for effective design.