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Even in digital era, restaurant wine lists still carry a cachet for vintners

September 12, 2017

On-premises sales at restaurants and bars still represent about 16 percent of the average winery's business, according to one survey, and these tastemakers can help build a buzz for a label or a region that can translate into consumer loyalty down the road. In some cases, such as Meiomi Wines, it can help launch a brand into massive sales.