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Hereu: 'I was told Carignan would never sell'

August 09, 2017

Speaking to the drinks business during a recent visit to Chile, Hereu said: "Back in 2001 it was easy to buy old vine Carignan for $0.10 a kilo - today it sells for $1.50 a kilo. "Everyone thought we were crazy for making Carignan in Chile and when I released my first vintage in 2001 people told me it would never sell.