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Phil Markert, Key Buyer for Safeway, on Retail Trends in Wine: WiVi Central Coast

March 20, 2017

there are two different senses of local - the broad definition is simply within the state ... Second is what they call hyper-local, referring to products ultra close to the actual store -... Secondly, for the product to count as local it has to illicit an emotional response where the customer feels as though the product is part of their identity, or part of the regional identity ...