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GuestMetrics: Restaurant Traffic Turns Positive for First Time This Year as Consumer Spending Picks Up

August 22, 2014

After tough year-to-date trends for the restaurant/bar industry, traffic turned positive for the first time this year in the 4 weeks ending 8/10. Full service restaurant/bar traffic was up +0.3% versus down 1.2% YTD (with sales up +3% during the 4 weeks versus +1.6% YTD). This is a clear indication that consumer spending is finally picking up in what is historically one of the most economically sensitive spending categories.