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The Green Case for Putting Wine Into Cardboard Bottles

April 29, 2014

Apart from the introduction of twist-off caps, glass wine bottles have remained impervious to innovation for centuries-mainly because there's nothing wrong with them. Or is there? Come to think of it, they're awfully heavy to lug around. That's the insight behind Paperboy, a new brand of wine packaged in cardboard sleeves, making it not only easier to carry but kinder to the planet.