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A Business Plan For Wine That Starts With Dante

March 25, 2014

There are not many business plans that begin with Dante. Yet Dante is at the root of the reemergence of the wines from the Piandoccoli estate, in the Tuscan hills west of Florence. It is a case of history bearing direct influence on the present, and perhaps the future as well: the historical grapes of Tuscany produce wines that are lower in alcohol, which is an increasingly popular trend among curious wine consumers.