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Sweet Reds, Moscato, Malbec, Rosé Driving Off-Premise Wine Growth

January 08, 2013

U.S. off-premise wine sales rose 4.4% to $13.3 billion in Nielsen channels during the 52-week period through December 8. The fastest-growing segments were "sweet red" wines (+62%), Moscato (+33%), Malbec (+17%) and premium rosé wines ($11.75 a 750-ml. on average).