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Off-Premise Wine Sales Up 4.3 Percent through January

Wine above $20 leads growth
February 18, 2011

Off-premise wine sales data increased 4.3 percent from the same period of the previous year in the four weeks ending February 5, 2011 according to The Nielsen Company-tracked data. In the 13 weeks ending the same period, sales were up 5.2 percent.

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Domestic wine sales increased 6.4 percent while imported wine sales increased just 2.3 percent in the 4 weeks ending February 5. In the 13 weeks ending the same period, domestic sales increased 6.5 percent while imported wine increased 2.2 percent.

Continuing the trend seen earlier, wine sales again showed strong growth in the $9 to $11.99, $15 to $19.99 and over $20 price segments while sales in the $0 to $2.99 and $6 to $8.99 segments fell. The most growth in the 4 weeks ending January 8, took place in the $15 to $19.99 category, increasing 12.1 percent by value. The over $20 category increased by 16.2 percent by value while the $9 to $11.99 category increased 11 percent in the 4 weeks ending the same period.

The numbers reflect recent trends in the market: Malbec is hot; Shiraz from Australia is declining; Riesling and Pinot Noir sales are up; Spanish table wine sales are seeing healthy growth.

By volume, Pinot Noir was up 15 percent in the four weeks ending February 5 while Riesling was up 12.7 percent and Zinfandel was up by 7.2 percent. At the same time, volume of Syrah/Shiraz, much of which comes from Australia, fell 10.7 percent by volume and 11.3 percent by value.

Argentina as a category was up 25 percent by value and up 23 percent by volume in the four weeks ending February 5, driven by Malbec, the new Shiraz.

New Zealand as a category was up 35 percent by volume during the four week period and up 28 percent by value; while Australia and France were both down by more than 7 percent in value.

The full version of The Nielsen Company-tracked data for table wine category segments, including varietal data, is available to Wine Business Insider Subscribers. Click here to download the data. Click here to subscribe.

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