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Off-Premise Wine Sales Increase in July

August 06, 2010

Off-premise wine sales data increased 2.8 percent from the same period last year in the 4 weeks ending July 24 according to The Nielsen Company-tracked data. In the 13 weeks ending July 24, sales were up 3.2 percent.

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Domestic wine sales increased 4.1 percent while imported wine sales declined 0.6 percent in the 4 weeks ending July 24. In the 13 weeks ending in the same period, domestic sales increased 4.7 percent while imported wine decreased 0.5 percent.

The over $20 price segment showed the most growth, increasing 18.5 percent in the 4 weeks and 15.3 percent in the 13 weeks ending July 24. Other segments showing good growth include the $9-11.99, $12-14.99 and $15-19.99 price points.

Wine sales in the $0-2.99 and $6-8.99 price points declined in July. In the 4 weeks ending July 24, wine sales fell 2.1 percent in the $0-2.99 price segment and fell 3.2 percent in the $6-8.99 category.

The full version of The Nielsen Company-tracked data for table wine category segments, including varietal data, is available to Wine Business Insider Subscribers. Click here to download the data. Click here to subscribe.


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