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New Study on Imported Wine Trends Released

August 02, 2010

St. Helena, CA (July 30, 2010) – Wine Opinions has published a new report based on surveys of U.S. wine consumers and members of the wine trade that details the usage, attitudes, preferences and trends in imported wine sales in the U.S. The new report is a timely update of a baseline study that was undertaken in the spring of 2008, and includes comparative data on market trends over the two-year period.

The study details trade and consumer qualitative evaluations of wines from Australia, New Zealand, Chile, Argentina, South Africa, France, Germany, Italy, Spain, and Portugal. Evaluations are segmented by wine types and price points. In some areas of inquiry, comparisons are made to comparable wines from California, Napa Valley, and Sonoma County.

“We know full well that the U.S. is the priority market for wine producers everywhere,” notes Wine Opinions founder and CEO John Gillespie, “this study provides a marketing roadmap for all of these competitors as they work toward greater market penetration.”

The 74-page report, based on surveys of the Wine Opinions consumer and trade panels, is available to interested companies and trade associations for $2,900 and can be ordered by inquiry to Those who purchase the report may also request the production of custom data tabulations.

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