The Grower's Series by Francis Ford Coppola Marks One of the First Cannabis Product Launches Rooted in a Wine Family
November 01, 2018
NAPA, Calif. (November 1, 2018 at 6 a.m. PST) – The Grower’s Series by Francis Ford Coppola launches a cannabis lifestyle brand with a limited edition collection featuring three unique 100% organic cannabis flower strains hand-selected to offer distinct and memorable experiences. The six-time Academy Award winning director and entrepreneur has more than 40 years of agricultural expertise through a thriving wine business and created his newest company to separately give life to a progressive vision for pioneering the highest quality, sun-grown cannabis products through sustainable farming.
“Wine and cannabis are two ancient and bounteous gifts of Mother Nature, linked by great care, terroir and temperateness. Expertise making one applies to the other,” says Francis Ford Coppola. “As with growing grapes, location matters, and The Grower’s Series reflects California agricultural expertise creating a true blend of art and science.”
The Grower’s Series by Francis Ford Coppola embraces appellation-specific sourcing and sustainable outdoor farming for its newest product. The Grower’s Series by Francis Ford Coppola limited edition collection is produced by highly-respected local growers Johnny Deim and Brett Todoroff of the Humboldt Brothers, veteran cultivators of premium flower from select Humboldt County farms. The collaboration follows the California state legislation announcement earlier this year, which allows the private cultivation and recreational use of cannabis for those aged 21 and over.
“Our business is founded on trust, relationships and growing in one of the most desirable cannabis appellations in the world,” says Johnny Deim, Humboldt Brothers Founder and CEO. “We refined our farm growing techniques this year that have resulted in our finest quality harvest, and we are excited about growing alongside innovators who are embracing a new chapter in cannabis.”
The Grower’s Series by Francis Ford Coppola will engage California’s growing number of recreational and medicinal users discovering (or rediscovering) cannabis. Education is important so that cannabis-curious consumers can engage in the emerging space with knowledge to safely discover preferences and with confidence to maximize enjoyment. Throughout launch, The Grower’s Series by Francis Ford Coppola is collaborating with The Herb Somm, a lifestyle brand that addresses the gourmet side of the cannabis industry. Jamie Evans, The Herb Somm Founder, was named Wine Enthusiast Top 40 Under 40 Tastemakers 2018 and will host exclusive events in Northern California this month.
The Grower’s Series by Francis Ford Coppola product’s distinct packaging features an innovative tin canister that opens to reveal three precise grams of flower. Each strain offers a unique experience that reflects the diverse Humboldt County microclimates. There is an uplifting and creative sativa-dominant strain that is cultivated at Tan Oak Farms (elevation 1,700 feet) where the climate is warm from continuous sunshine. An indica-dominant strain that relaxes the body and mind is nurtured at Benbow Farm (elevation 600 feet). And a truly hybrid experience influencing enhanced mood and focus is grown at the Salmon Creek Farm (elevation 2,400 feet) where this strain benefits from cooler temperatures and diverse soil.
Quantities are limited and starting November 1, Northern California residents can pre-order through the licensed retailer www.CaliChill.com for delivery to personal residence mid-December through year end, or find at select California dispensaries.
“Chill is excited to collaborate on The Grower’s Series by Francis Ford Coppola launch because we believe in the vision behind it,” says Deirdre Davi, CMO of Chill’s parent company. “Our team will ensure a smooth, easy purchase and delivery experience for any lucky Californians who buy this high-quality, limited edition product.”
Join the community and explore an online cannabis educational resource through The Herb Somm and pre-order The Grower’s Reserve Series on Cali Chill.
About Sána Company, LLC
Sána Company LLC, established in 2018 and owned by Francis Ford Coppola, brings to life a progressive vision for pioneering the highest quality, sun-grown cannabis products through sustainable farming. The Grower’s Series lifestyle brand launch is intended for cannabis-curious Californians to legally explore, discover or re-discover a positive and healthy relationship through its 100% organic offering. Francis Ford Coppola, entrepreneur, screenwriter and six-time Academy Award winning director, created the company that’s name is inspired by ancient historical roots. Cannabis is recorded as a sacred plant in Sanskrit texts of Hinduism with “sána” being one of several terms used for marijuana, later becoming “canna” in Latin, which developed the root for marijuana’s scientific name.