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Vineyards Economics Symposium is Next Week

by Press Release
June 13, 2018

NAPA, CA - June 13, 2018-- Massive vineyard replanting is evident. Why and what does this mean in terms of grape supply, correct varietal location, and the future of wine production? If the Napa Valley becomes a mono-varietal appellation, will it be detrimental to growers, wineries and consumers in the future?

This topic will be explored next week in the session, “The Impact of the ‘Uber-Cabernetization’ Trend,” at the Vineyards Economics Symposium, the premier conference covering vineyard economic and financial issues, on June 18 at the Napa Valley Marriott.

The symposium will also cover the grape and bulk wine market, tax reform and more.

To purchase tickets, visit http://vineyardeconomics.com/

2018 VINEYARD ECONOMICS SYMPOSIUM PROGRAM

Monday June 18, 2018 – Napa Valley Marriott, Napa California

8:00 – 8:30 a.m. REGISTRATION & COFFEE

8:30 – 9:00 a.m. WELCOME & VINEYARD ECONOMICS SURVEY RESULTS
Eric Jorgensen, president, Wine Business Monthly
Mark Greenspan, president and Viticulturist, Advanced Viticulture, Inc.

9:00 – 10:30 a.m. THE NEW NORMAL IN WINE COUNTRY AGLAND – PERSPECTIVE ON VINEYARD AND LAND ACQUISITIONS
Mark Couchman, chief investment officer & CEO, Silverado Premium Properties – MODERATOR
Tony Correia, owner, the Correia Company
Matt Franklin, principal, Zepponi & Company
Jan Krupp, owner, Krupp Brothers
Dana Vivier, vice president of strategic planning, Far Niente

Availability, demand, land prices, vineyard deals, institutional investing and gamechangers, such as the Stagecoach Vineyards acquisition, have changed the market. Will land acquisitions and investments ever be the same? What is it that buyers are trying to accomplish? The impact on wine regions throughout California has created what some are describing as the “new normal.”

10:30 – 10:45 a.m. NAT DIBUDUO TRIBUTE

11:15 – 12:30 p.m. THE IMPACT OF THE “UBER-CABERNETIZATION” TREND
Rachel Ashley, vice president wine production, Treasury Wine Estates – MODERATOR
Matt Johnson, chief winemaker, Treasury Wine Estates
Kirk Grace, director of california vineyard operations, Ste. Michelle Wine Estates
Justin Leigon, viticulturist, Pina Vineyard Management
Zach Rasmuson, SVP / COO, Duckhorn

Massive vineyard replanting is evident. Why and what does this mean in terms of grape supply, correct varietal location, and the future of wine production. If the Napa Valley becomes a mono-varietal appellation, will it be detrimental to growers, wineries and consumers in the future?

12:30 – 1:45 p.m. LUNCH

1:45 – 2:30 p.m. THE QUEST FOR GRAPE PRICE JUSTIFICATION
Richard Mendelson, Esq., of counsel, Dickenson, Peatman & Fogarty

Terroir has an impact on vineyard values. Location is key. This provocative discussion will reveal how to bring added value to AVAs, the importance of conjunctive labeling, and the need for a register of vineyard designations.

2:30 – 3:00 p.m. TAX REFORM & VINEYARDS: ARE YOU A WINNER OR LOSER
David Pardes, tax partner, PricewaterhouseCoopers

Congress gave final approval on December 20, 2017 to the Tax Cuts and Jobs Act that would lower business and individual tax rates, modernize U.S. international tax rules and provide the most significant overhaul of the U.S. tax code in 30 years. Therefore, it is important to begin analyzing the new tax: provisions to gain a full understanding as to whether or not you are a winner or a loser under this new tax regime.

3:00 – 3:45 p.m. GRAPE & BULK WINE MARKET
Marc Cuneo, bulk wine broker, Turrentine Wine Brokerage
Steve Fredricks, president, Turrentine Wine Brokerage

Understanding subtle market changes, and how they may influence the market cycles in the short and long term, is important for success. This session will provide an update of the current grape and bulk wine supply and demand, with a keen look at the impact of Cabernet Sauvignon, and take a closer look at the trends and strengths of the continuously evolving industry, from volume to price points to summaries by region and varietal.

3:45 – 4:45 p.m. WINETASTING AND NETWORKING MIXER


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