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Breakthru Beverage Group Acquires Pennsylvania-Based Majestic Wine and Spirits

"Majestic is one of Pennsylvania's premier brokerages with a reputation for strong sales and service excellence"
April 25, 2018

(April 24, 2018, New York, NY) – Breakthru Beverage Group announced today that they have reached an agreement to acquire Pennsylvania-based Majestic Wine and Spirits USA. Under this new agreement, Majestic will operate as an independent division of Breakthru Beverage Pennsylvania.

“Majestic is one of Pennsylvania’s premier brokerages with a reputation for strong sales and service excellence,” said Greg Baird, Breakthru Beverage Group President and CEO. “Their diverse portfolio and knowledgeable and dedicated team makes Majestic an ideal partner as we look to expand our presence in the Pennsylvania marketplace and provide greater value to customers statewide.”

Majestic Wine and Spirits has been serving Pennsylvania for 33 years. The company has built upon its
expertise as purveyors of fine wines and has both grown its portfolio and steadily expanded statewide
since inception.

“Breakthru shares many of the same principles we value including a commitment to investing in our teams
and building differentiation in a competitive marketplace,” said Chris Papariello, Majestic Wine and Spirits
General Manager and Executive Vice President. “Their capabilities are second to none, giving us the
opportunity to utilize their strengths and resources to improve our support systems and take advantage
of this unique growth opportunity.”

The majority of the company’s 35 employees are expected to join the new Majestic Division of Breakthru
Beverage Pennsylvania.

“We’re thrilled to welcome Majestic’s experienced and knowledgeable team into the Breakthru family and look forward to leveraging their industry knowledge to continue to grow our Pennsylvania business,” said P.J. Horgan, Breakthru Beverage Group Pennsylvania President. “Our focus remains on growing our  business with like-minded partners while providing an even greater level of service to our suppliers and
customers. Majestic will help us achieve those goals.”

While Majestic will operate as a separate sales division, they will have immediate access to Breakthru’s
strong capabilities and shared services including training programs, digital marketing, analytics and insight
tools. The exact terms of the deal are not disclosed. The transaction is expected to close on or around
May 31, subject to usual and customary closing conditions.

About Breakthru Beverage Group
Breakthru Beverage Group is one of the leading alcohol wholesalers in the United States and the largest
broker in Canada representing a full total beverage alcohol portfolio of spirits, wine and beer. Across all
markets, Breakthru aligns a nimble and insightful approach to sales, marketing and operations. Family
ownership is active in the business and committed to being stewards of heritage and champions of
innovation. For more information, visit

About Majestic Wine and Spirits
Majestic Wine and Spirits is a wine and spirit wholesaler serving Pennsylvania for 33 years. Our brands
reach across all categories of wine and spirits. A diverse portfolio that spans popular lifestyle brands to
fine wines from across the globe, to hand crafted spirits and large global brands. For more information,
please visit

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