Breakthru Beverage Group Acquires Bacchus Importers, Ltd.
November 01, 2017
NEW YORK –Breakthru Beverage Group today announced that it has acquired boutique fine wine and spirits wholesaler Bacchus Importers, Ltd. Bacchus has achieved recognition for its expertise and unique approach towards curating products from around the world for its customers in Maryland, Delaware and Washington D.C.
Bacchus has been owned by the Merinoff family since 1994. While this acquisition will formally bring the full Bacchus business into Breakthru, Bacchus will operate independently and maintain its current team, name and distinctive approach to servicing customers and suppliers.
“We’re motivated by what the future holds for Breakthru, and constantly strive to enhance our capabilities across all business lines. Acquiring Bacchus is a prime example of the unique partnerships we seek to strengthen our position as a leading beverage company in North America,” said Greg Baird, Breakthru Beverage Group President and CEO. “Bacchus has had incredible success in this industry niche, and we look forward to collaborating on continued innovation and strategic growth.”
This acquisition is Breakthru’s latest effort in exploring new and innovative ways to service customers and supplier partners, preceded by its ownership of Tenzing Wine & Spirits in Illinois, investments in Prime Wine & Spirits in Georgia and the continued development of an internal team of beverage industry experts in premium, emerging and craft brands.
“Breakthru’s experience in this industry is unparalleled and we have complete confidence that this new relationship will provide mutual success,” said Bruce Gearhart, Bacchus Importers, Ltd. President. “The Breakthru team has an acute focus on learning and development, commercial technology, logistics and operational excellence and we very much look forward to leveraging their best practices to build upon our already successful business.”
About Breakthru Beverage Group
Breakthru Beverage Group is one of the leading alcohol wholesalers in the United States and the largest broker in Canada representing a full total beverage alcohol portfolio of spirits, wine and beer. Across all markets, Breakthru aligns a nimble and insightful approach to sales, marketing and operations. Family ownership is active in the business and committed to being stewards of heritage and champions of innovation. For more information, visit www.BreakthruBev.com.
About Bacchus Importers, LLC
Bacchus Importers, LLC. is a wine and spirits distributor in Delaware, the District of Columbia, and Maryland. Our commitment, with that of our outstanding family driven fine wine and craft spirits suppliers, is to deliver the highest levels of product quality to value in the marketplace. In support of that commitment, Bacchus has been recognized as a standard bearer in customer service, marketing, operations and sales for more than 30 years. For more information, visit www.bacchusimportersltd.com.