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Minibar Delivery Enters Direct to Consumer Wine Market with Launch of Vineyard Select

New Service Facilitates Direct to Consumer Wine Shipment from Highly Curated Vineyards, Expands Footprint to Serve 90% of the United States
by Press Release
September 12, 2017

New York, NY (September 12, 2017) - Today, Minibar Delivery (, the premier on-demand alcohol delivery service, announced that it is launching Vineyard Select, a nationwide direct-to-consumer wine shipping service that connects customers across the country with independent vineyards for delivery straight to their door.

Minibar Delivery’s new Vineyard Select offering spotlights exceptional independent wineries that are not typically sold in liquor stores. In making these wines more readily accessible, Minibar Delivery is changing the wine purchasing game for millions of potential customers of legal age across the country.

“Direct to consumer wine shipment is a natural expansion for Minibar Delivery. Our customers are wine lovers - wine is the top selling category on our platform,” said Lara Crystal, co-CEO and co-Founder of Minibar Delivery. “There are so many incredible winemakers out there that aren’t available in traditional liquor stores. With Vineyard Select, we can open up a whole new world of wine to our customers and connect vineyards with a new, enthusiastic customer base.”

The process is easy: simply download the Minibar Delivery ios/Android app or visit the website ( and enter the delivery address. Customers can then browse the wine section to shop from curated vineyards, as well as explore each vineyard and its products. The Vineyard Select launch partners include Penrose Hill, Uproot Wines and The Blending Lab to offer a dynamic variety of wines that fit every price point. Minimum orders start at $45, and vary depending on the individual vineyard.

The direct to consumer market for vineyard shipments has grown dramatically over the past few years, and wine is among the most consumed alcoholic beverages in the United States. The DTC market remains untapped and poised for disruption. A recent study by Wines & Vines finds that the direct to consumer segment currently makes up ~5% of the $41B US wine market. And in another survey by Soros ShipCompliant and Wines & Vines, in 2016 the industry saw its largest annual growth rate surge to date, with a 17% increase in shipment volume. Over 5 Million cases of wine were shipped in 2016, accounting for $2.33B in wine sales, and this growth is expected to continue in 2017 and beyond as new states loosen restrictions on wine shipments.

Vineyard Select benefits both customers and vineyard partners: customers can explore and discover a whole new world of wines, and vineyards can leverage the platform to reach a new marketplace and educate customers on their wine varietals.

The launch of the Vineyard Select program marks a key growth milestone for Minibar Delivery, following its recent influx of $5M in investment capital. With the addition of the Vineyard Select service, Minibar Delivery is the one-stop shop for all alcohol needs. In addition to its service of on-demand alcohol delivery in 37 markets across the country, Minibar Delivery makes it easy to send a gift across the country, book a professionally-trained bartender on demand, and access a dedicated concierge service to answer all spirits-related questions - from how much wine to order for a party of four to 400, or recipe tips for a spicy margarita.

About Minibar Delivery

Minibar Delivery is the leading marketplace for the shipment and on-demand delivery of wine, beer, liquor, mixers and more. We give users a better way to shop; connecting them with local liquor stores, vineyards and even bartenders to offer the best selection of products and a personalized experience. Founded by Lindsey Andrews and Lara Crystal in 2014, Minibar Delivery has quickly grown from a local on-demand delivery service in 37 markets to an online alcohol marketplace for millions of customers of legal age across the United States. For more information, please visit

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