Winebusiness.com - Homepage for the Wine Industry

Baron Philippe de Rothschild Announces New U.S. Import Agreement with Shaw Ross International Importers, LLC

Leading National Importer to represent internationally renowned Mouton Cadet and Pays d'Oc varietals
by Press Release
August 07, 2017

Bordeaux/Miramar, FL 7th August, 2017 - Bordeaux-based Baron Philippe de Rothschild SA and Shaw Ross International Importers, LLC announce they have entered into an exclusive U.S. import agreement for its French branded wines, Mouton Cadet, the world’s best-selling Bordeaux wine, and the Pays d’Oc varietals. According to both parties, the agreement takes effect as of today, 7th August, 2017.

“We are delighted to have entered into this new import agreement with Shaw Ross International. Mouton Cadet features unique style and the finest winemaking skills backed up by Baron Philippe de Rothschild’s history. With its team’s expertise and our shared vision of excellence, we are very confident that Shaw Ross will continue to build the most efficient network of distributors and play a major part in the performance of Mouton Cadet and our French branded wines on the American market”, says Philippe Sereys de Rothschild, Chairman of the Supervisory Board of Baron Philippe de Rothschild.

“We are honored to include Baron Philippe de Rothschild’s French brands in our portfolio as we share the same values of quality and innovation,” says Bruce Hunter, Managing Director of Shaw Ross. “Thanks to our diverse and strategic balance of wines from prestigious family companies, and our field of expertise in ensuring the best and most efficient distribution, we are particularly looking forward to taking Mouton Cadet a step further in its U.S. development.”

Baron Philippe de Rothschild’s branded wines were previously imported by Constellation Brands USA which will work closely with Shaw Ross to ensure a smooth transition in the months to come.

Mouton Cadet was created in 1930 by the legendary Baron Philippe de Rothschild (1902 - 1988). It was first introduced to the American market in the 1950’s with great success. Thanks to Baroness Philippine de Rothschild (1933 - 2014), Mouton Cadet has experienced significant growth thus expanding its international distribution and leadership to 150 markets, becoming the best-selling Bordeaux brand worldwide.

About Baron Philippe de Rothschild SA:

Since 1933, the family-owned company Baron Philippe de Rothschild SA, located in the heart of the Pauillac vineyard, has been motivated by a constant ambition: to make the world’s finest wines, each in its own category. That applies both to the châteaux wines for which it is responsible - the renowned Château Mouton Rothschild, a First Growth, Château Clerc Milon and Château d’Armailhac - and to its branded wines, including the famous Mouton Cadet, the world’s best-selling Bordeaux wine.

Baron Philippe de Rothschild’s expertise and excellence are also to be found in the Pays d’Oc with Domaine de Baronarques, in California with Opus One, and in Chile with Almaviva. The company also produces branded wines at the Baron Philippe de Rothschild Maipo Chile bodega. For more information go to www.bpdr.com.

About Shaw Ross International Importers:

Founded in 1968 as a wine and spirit importer representing a handful of brands, Shaw Ross has grown into one of the nation’s leading importers representing 35 suppliers from around the world. Shaw Ross continues to evolve its portfolio to keep ahead of the ever-changing wine and spirit industry. For more information go to www.shawross.com.

Subscribe to Daily news Email

FREE Wine Business Daily News delivers the industry's top stories emailed to you from our editorial team.

Copyright© 1994-2017 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.