Vinitech-Sifel Bordeaux Wine Show Welcomes 45,708 Professional Visitors
January 11, 2017
As predicted in the latest Vinitech-Sifel/Opinion Way indications, the professionals attending this edition confirmed their strong purchasing intentions. For Delphine Demade, Director of the fair: “Wine-growers, wine store managers, arborists, international buyers… they all came to Vinitech-Sifel with investment projects, ensuring a very high level of sales for exhibitors”.
At the end of the event the level of satisfaction was clear: “In certain sectors, sales were a great deal higher than expected. Coopers, for example, recorded a higher number of orders in this edition than they usually achieve at fairs… Another example is the “dry matter” sector, which also enjoyed good sales results, like the Italian cork-maker who told us he gained a number of new contracts at the fair! Exhibitors in the Cultivation Techniques sector also spoke of a very positive flow of business”, explains Delphine Demade.
Another illustration of this strong sales dynamic: an increase in the number of meetings organised at the fair, in the “Business Meetings” events, with around one hundred meetings counted, half of which involved international players.
These excellent results bode very well for the 2018 edition: “exhibitors have already reserved their places”, the eirector of the fair adds.
International buyers out in force
Delegations from 70 countries (including Bolivia, Russia, the United States, Australia, South Africa…) visited Vinitech-Sifel, and praised the high standard of this edition, both in terms of content and the exhaustive range of high-quality products presented. International visitors were surprised to discover the latest innovations in Bordeaux, even before they appear at other fairs.
Innovation was the leitmotiv of the fair. It was demonstrated in the 65,000m² of exhibition space, with a “best of” in the “Innovation Trophies” area, as well as in the “Start-up” area, and the various in-situ events: the Amorim Trophy, the Oenovation Trophy, “Les Vinitiques”, EVA events “Euskadi Vin Aquitaine”, etc.
The delegations also participated in the technical visits organised in conjunction with the fair in the local wine region. “They were so popular that we had to organise extra tours. Many of these professionals are planning to spend more time here in two years’ time” explains Delphine Demade.
Promising events for 2018
The fair, with the help of a Scientific and Technical Committee, aims to broach current and future issues through exciting new events:
- A programme of over 40 conferences and practical workshops, many of which were full.
- The new “Organic Guide” created to assist professionals, was very popular among visitors, as was the special “Fruits & Vegetables” guide (highlighting 130 exhibitors across the 4 hubs of the fair).
- Technical demonstrations in the “Techno Show”, with a constant procession in hall 2 of state-of-the-art machines and agricultural engines. Over 200 test runs took place, and around 20 sales were made. This event will be developed and repeated in the next fair.
- The new “Wine and Spirits Profiling” tasting area was full for every tasting session, presenting the latest research on the issues surrounding aromatic profiles of wines and spirits.
See you at the Bordeaux Exhibition Centre
from 27 to 29 November 2018 for the 21st edition!